Fictional client · Brand board

Steel City Barber Co.

Classic cuts, Gary Indiana. The mark crosses straight razors with mill-town geometry — confident, no nostalgia kitsch, reads on a truck door at 40mph.

Logo variants

Primary · on dark
Dark stock · on light
Mono · single-color work

Palette

Cut Iron#171512 · backgrounds
Bone Lather#EDE7DC · primary type
Pole Red#B03A2E · accents only
Strop Grey#8A857C · secondary text

Typography

Headings — Oswald Semibold
Walk-ins Welcome
Body — Inter Regular
Hot towel finishes every cut. No appointment politics, no upsell theater — you sit, we cut, you look better leaving than arriving.
Tracking sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

In the wild

STEEL CITY BARBER CO.
Ray Kowalski · Master Barber(219) 555-0122
STEEL CITY
BARBER CO.
Storefront sign · 2-color print

Brand Kit scope

Everything above + print-ready card file, truck/window artwork, social avatars, and a 4-page style sheet. From $299, one-week turnaround.

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