Fictional client · Brand board

True North Contracting

Roofs, decks, additions — St. John. A plumb-line arrow inside a roofline triangle: straight answers, literally built into the mark. Reads on a yard sign from the street.

Logo variants

Primary · on steel
On white · print
Badge · hats & vests

Palette

Blueprint Steel#16232E · primary field
Safety Orange#E8621B · action & marks
Site White#F4F7F9 · type & contrast
Slate Line#2A3B4A · borders & grid

Typography

Headings — Barlow Condensed Bold
On schedule. On budget. On camera.
Body — Inter Regular
Weekly photo updates from the job site, one invoice milestone at a time, and a foreman who answers his own phone. That's the whole sales pitch.
Tracking sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

In the wild

TRUE NORTH
Dan Whitaker · GC(219) 555-0119
TRUE NORTH
CONTRACTINGYard sign · hazard-stripe field

Brand Kit scope

Everything above + print-ready card file, yard-sign & truck artwork, social avatars, and a 4-page style sheet. From $299, one-week turnaround.

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