Client: Ron's Drain & Plumbing (fictional) — 2-truck plumbing outfit, Griffith IN · Deliverable type: one-time checkup ($149) · Prepared by: Deep Vector Labs
Ron shows up where it matters most — Google's map pack — but he's leaving two free listings unclaimed, his address appears four different ways across the web (NAP inconsistency suppresses rankings), and the last review is 11 weeks old. None of these cost money to fix; each costs calls every week it stays unfixed.
| Platform | Status | Notes |
|---|---|---|
| Google Business Profile | Claimed ✓ | Verified, photos current, hours right. Categories wrong though — listed as "Home goods store" from an old auto-suggestion. This alone is suppressing plumbing queries. |
| Bing Places | Missing ✗ | Not listed at all. Bing quietly serves ~9% of local searches — plus it feeds Yahoo and DuckDuckGo. Free to claim, 15 minutes. |
| Yelp | Unclaimed ⚠ | A listing exists (created by a customer's review) with a wrong phone number from a 2019 ad. Uncontrolled + wrong = actively harmful. |
| Facebook Page | Stale ⚠ | Hours show COVID-era schedule; last post 2024. Facebook search is a real source for 55+ homeowners — this is his customer base. |
| Apple Business Connect | Missing ✗ | iPhone Maps results. Free, and Siri voice-search reads from it. |
| Angi / Nextdoor | Present ✓ | Angi profile exists (free tier fine); Nextdoor business page claimed but has never been used — cheap goodwill channel in suburban grids like Griffith. |
| BBB | Listed ✓ | A rating, unaccredited — fine. Accreditation is optional spend, not recommended. |
Search engines trust businesses whose identity repeats itself exactly everywhere. We found these on the live web:
| Source | Address as found | Match? |
|---|---|---|
| Google (canonical) | 2417 Ridge Rd, Griffith, IN 46319 | Canonical |
| Yelp | 2417 Ridge Road, Griffith IN ("Road" spelled out) + wrong phone | Partial |
| Old Yellow Pages mirror | 2417 N Ridge Rd (phantom "N") | Mismatch |
| 2417 Ridge Rd., Griffith (stray period, no ZIP) | Partial | |
| An old ad site | 2417 Ridge Road, Gary IN 46408 (wrong city!) | Mismatch |
Four variants + one wrong city + one wrong phone. Google's confidence score for this entity is dragged down on every plumbing query until these consolidate.
Generic terms are fine; the money terms — emergency, water heater, sewer — don't mention him. His site has one "Services" sentence covering all of them; Google can't rank a sentence.
Category → "Plumber" (+ secondary "Drainage service"). Claim the 3 missing listings with the canonical NAP. Expected: map-pack eligibility restored for terms he's currently ineligible for entirely. Cost through us: included in the care plan; DIY cost: 0 dollars, 3 hours.
Correct the wrong city (Gary!), the phantom "N," and the 2019 phone number. Two aggregator takedown requests where needed. Cost: included in checkup follow-through; typical effect arrives over 6–10 weeks.
11 quiet weeks reads as "maybe out of business." A printed review-card at job completion (QR → Google) restarts the flywheel. Meanwhile one page each for water-heater and sewer-line work converts the #6s into page-one slots. Cost: cards ≈ $18 printed; pages included if we host the site.
The full checkup: every listing verified live, NAP variants hunted down, keyword snapshot by town, and the ranked fix list — $149 one-time, or free with any care plan.
Book my checkup →